Propaganda techniques - Part I
I have been accused of over sensationalising the issues of this coup in this country by "anonymous" along with writing like a teenager. Thank you for your comments, please email me so we can discuss this further.
I write in my own "teenage" fashion to help expose the Propaganda techniques used by the Illegal Military Regime to make their presence in this country more "acceptable". As we all know in Fiji, once it becomes "acceptable" it's almost certain they'll be here to stay.
If you need an explanation in propaganda, read this article from a fellow blogger.
Bear with me as I uncover the techniques of propaganda being used against us the people of Fiji by this illegal military regime!
1/ Bait n Switch:
This technique is a two phase one - Bait the people in with an attractive positive sounding idea or scheme, then once they've been reeled in, switch your approach with the real meaning - one that usually won't be acceptable to them in the first place if they knew what it was all about!
- Bait:2 year Pre-coup campaign to clean up government, all for anti-corruption with constant public statements by military commander on political issues (remember when he was telling the people of Fiji NOT to vote SDL back in power?), allegations of "massive corruption in government", allegations of "corrupt practices". A big sell to the public using media to voice out anti-corruption agenda with the key sell of minimum disruption to the people - "Won't take long", "peaceful transition", "bloodless coup", "interest of national security".
- Switch: After December 5 takeover illegal military regime loads the media with emphasis on "roadmap to democracy" with a first 2 year timeframe and then a 3 year timeframe (they miscalculated the ammount of money required to pay off bad debt?).
Gone are the "peaceful transition" statements 3 month later, what ever happened to "bloodless coup" ?
And more importantly, the illegal military regime have NO PROOF to show for their allegations of corruption that link SDL government to any shady dealings. They have nothing to show for their claims, but instead cement themselves into the illegal administration as "Interim" Ministers, Judiciary, Prisons, FNPF, FIRCA, and other bodies relevant to their cause. [read this article for further clarification]
Adolf Hitler, Mein Kampf, p. 184
Adolf Hitler, Mein Kampf, p. 185
The illegal military regime's repetition of "move fiji forward", "peace and stability", "unknown elements", "roadmap to ..." , "anti corruption", "lesser of two evils", "law and order", "interest of national security", "protect the people of Fiji" has been repeated over and over again as much as "ahhh" has been in a certain spokesperson's interviews! This is based on the simple fundamental principle of repetition and how it affects a human's automatic perception of the truth. Hitler's words quoted above show how vulnerable the masses are to this sort of thing. What you need to do is ask yourself the question -
- Are the propaganda phrases becoming acceptable or more acceptable to you then they were in December?
3/ Using Celebrities:
In a Fiji Village article Bainimarama states publicly that he "understands that" the 7s team has prepared well, "he'd like them to know" that the people of fiji are behind them...
He is trying to make it sound like he's speaking on behalf of all of us - you and me! And in mentioning his well wishes for Serevi and team he's trying to make it appear that Serevi's on his side! Even though we know that Serevi isn't political and prefers not to comment on the situation - as further confirmed by another "anonymous"! This example can also be used in the "Transference" technique. I'll cover that later in Part II.
This is a common technique and it has failed them in the past - Dr Nandan's endorsement of Bainimarama , "Shyster" Shameem's endorsement of the Dec 05 events, Transparency International's sudden activity against corruption, Leweni's speeches about human rights, civil rights and military investigations to name a few.
Don't let this work on you! Be aware of the work that they are doing to quietly manipulate your thoughts into accepting Bainimarama as your spokesperson. Or Leweni. Or Driti.
4/ Vagueness:
The vagueness of their claims and allegations of corruption and corrupt practices by the SDL led government that led to "corrupt practices being accepted as the normal way to do business in Fiji" have no standing in any court of law because of one important factor - NO PROOF! These people have violated the fundamental rule of law - innocent until proven guilty - and have tried their very best to convince us that they're right in their allegations.
Before the coup, VB was hurling accusations left right and center about known elements in government who were perpertrators of the 2000 Coup - Yet since the coup NO ONE HAS BEEN BROUGHT TO JUSTICE for this! (what justice?). To this date NO ONE HAS BEEN BROUGHT BEFORE THE COURT FOR CORRUPT PRACTICES - Not one person in SDL or the SDL Government!
To further prove my point, they have raided SDL offices, even Pacific Connex offices and have "obtained more evidence" according to their mayjahhh Lewenski, but nothing has been compiled in a court of law - Don't you think that since they now own the courts, they'd be the first to show us the proof they have if any?????
It only follows that as they had no proof, still have no proof, and didn't look like they were able to obtain any proof at all - they set up their own "Anti Corruption Unit" to pry into the affairs of all citizens on the allegations of corruption.
This Unit duplicates the function of the Auditor General's Office, Economic Crime Unit (Police), Ministry of Home Affairs (Intelligence gathering, case compliation of national security issues) and if their bill is passed in Parliament - this Unit will be given the right to take apart our civil rights all based on a single allegation!!! Watch this space for more on this Unit's promised power!
What do you have to do to earn their interest? Anyone can complain about you (with or without proof) and they will earmark you based on your $$$$ income and how much they can use this in the media to justify their initial allegations of "Corrupt Practices" of the SDL led government. Even if you're not part of Government, they'll try to find a tie in back to Govt- either through Immigration puppet, or some FTIB screw up!
5/ Plain Folks:
This technique is to use ordinary folks and make it appear that they the illegal military regime is made up of ordinary citizens like YOU and ME.
This technique has been used since January with regular articles in the Fiji Times and other newspapers on members of the illegal regime who pose and appear as ordinary folks making it big "for the people of Fiji". Note that these articles in no way talk about the horrors of the illegal military regime, but make it appear that this "plain folk" is just like you and me. The best examples are those of failed politicians of the NAPF that have appeared in the Fiji Times. These articles do not talk about how these people were NOT voted in by their own people! It doesn't talk about how these people's ideas for their interim "ministries" are NOT sanctioned by the people of Fiji!! It certainly doesn't talk about what these "ordinary" folks have to say about the murders and beatings done by their boss!
Don't believe me? Watch this weekend's dailies for such articles as those that appeared in previous dailies - [1], [2] and tell me i'm wrong (this is one case where i'm hoping i'm wrong). they'll probably just shift the dates of publication.
Therein lies today's lesson on propaganda techniques utilised by this illegal military regime in their attempt to justify their illegal coup and reason for existence!
Please feel free to educate me also on the matter or even better - share your experience on the subject with me and we can discuss how to better present this to the masses.
There are a few other items that may need to be written up, so don't worry - Part II coming out soon with more techniques and how this illegal military regime is using it against us the people of Fiji.
Don't let them get the better of you!